The behind the scenes look at Hallmark: “Motherbird”
In Leo Burnett Chicago’s new spot for Hallmark, “Motherbird,” the “empty nest” metaphor is taken literally as we watch a baby Robin hatch, grow and fly off to find her independence. The birds were created entirely in CG.
Directed by The Mill NY’s Yann Mabille, we enter the very private life of a mother Robin raising her only chick. The team was able to recreate specific moments that conveyed human emotion so that the viewer would easily identify and feel compassion for the birds.
This Behind the Scenes video shows how the award-winning spot was created.